What is a distributor management system (DMS)?

A distributor management system (DMS) is software that a company, its distributors and its retailers all use to manage billing, orders, stock and coverage across the distribution channel. WorklikeGenie is a DMS with AI features layered on top of your own data.

How much does WorklikeGenie cost?

Pricing depends on your channel size and which modules you need. Write to hello@worklikegenie.com and the team will get back to you with a quote.

Where does our data live?

In your own database and file storage, not ours. The application reads from your database when you open a dashboard; we never copy, keep or sell your data, and only store an encrypted pointer to where it lives.

How long does setup take?

You can be up and running in about 2 days. Assigning controls and login IDs for your full team typically takes another 5 days on top of that.

What systems does WorklikeGenie work with?

SAP, by export or API, for billing and master data; Excel or CSV for manual import; and step-by-step import/export guidance for Tally and Busy.

The company, each distributor and each retailer sign in separately and only see their own data and the parts of the channel their role is allowed to see. One dealer working with several companies can switch between them from a single login.

What do the AI features actually do?

They work from your own billing, stock and hierarchy data -- for example, Ask Genie answers plain-English questions from your real sales and stock numbers, and Genie Suggested Order drafts next month's order from recent trend and what is on hand. Estimates are always labelled as estimates, not guarantees.

Does WorklikeGenie replace our ERP?

No. It sits alongside SAP or your other ERP, importing billing and master data from it so your channel team has one place to work with that data -- it does not replace core accounting or ERP functions.

Let the system work

A distributor management system (DMS) for your whole channel.

WorklikeGenie is a distributor management system for companies, distributors and retailers: one portal to reconcile billing, see coverage and competition, and let Genie forecast demand and prepare the next order -- all from data that stays in your own database.

Company, distributor and retailer logins
Works across many companies
Your data in your own cloud

✨ Ask GenieExample

Which distributors are overstocked going into the festive season?

Genie compares each distributor's stock cover with their recent trend and lists the ones running well above it, zone by zone.

🛒 Genie Suggested OrderExample

Fast-moving SKU -- running below trend

Out of stock -- restock now

Seasonal item -- festival ahead

Edit quantities, save a draft, place the order.

📍 Whitespace GenieExample

Towns where you have no presence yet, ranked by population -- so your next distributor appointment starts with data.

What is WorklikeGenie?

WorklikeGenie is a distributor management system (DMS): one portal where a company, its distributors and its retailers all work from the same billing, order and coverage data. Each role signs in separately and sees only what it needs, while AI features called Genies turn that data into forecasts, suggested orders and coverage insights.

What it replaces

The problems a channel team deals with every day

Billing spread across Excel files

Reconciling SAP invoices against distributor claims by hand, in spreadsheets that drift out of sync.

No single view of outstanding dues

Ageing, credit notes and debit notes tracked separately, so nobody has one current picture of who owes what.

Blind spots in coverage

No easy way to see which towns you are not yet in, or which retailers have slipped down a turnover band.

Orders built from memory, not data

Next month's order guessed from habit instead of the last six months' trend and what is actually on hand.

Genies that do the work

Everything your channel team checks in ten different files -- in one place

Each Genie is built on your real billing, stock and hierarchy data. AI-based answers say where they come from and how sure they are.

Competition analysis

Pick a state and city and Genie estimates the market size and outlet count for that town, then compares it with your own real dealer count there -- so you can see where you are under- or over-penetrated. It is a research estimate, clearly labelled, not a list of named competitors.

✨ Competition Analysis Genie

Find competitor stores

Search real, currently listed stores by state, city and industry straight from Google Places -- with ratings, review counts and open/closed status -- and refresh any listing when you need the latest.

✨ Store Locator Genie

Whitespace & GTM

See exactly which towns you are not yet in, slab your retailers A/B/C/D by turnover, and watch who moved up or down since last month or last year. Filter by any level of your own sales hierarchy.

✨ Whitespace + Retailer Class Genie

AI forecast

Ask a question in plain English -- "Why did North India sales dip this month?" -- and get an answer built from your own primary, secondary and stock data, broken down by zone, state and month.

✨ Ask Genie

Suggested orders

Genie prepares next month's order for each distributor and retailer from the last six months' trend and what is on hand -- festival-aware. Edit it, save a draft, then place it and track it by a unique order number.

✨ Genie Suggested Order

Billing analysis

Import SAP invoices by Excel or automatically through the API, then see billing, outstanding and ageing, reconciliation, credit and debit notes, and a Genie view of every distributor and retailer -- with their code beside their name everywhere.

✨ Billing Genie

Raise a concern

A distributor disputes an invoice, credit note or scheme claim in a few clicks, with a photo if needed. It follows your escalation matrix -- who hears first, how long they have, who it escalates to -- with a full timeline both sides can see.

✨ Issues & Escalations

Many companies, one login

A dealer who works with several brands signs in once and switches between companies. Each company's data stays completely separate -- one login, many businesses, no mix-ups.

✨ Multi-company

See every feature area in detail on the features page.

One portal, three logins

Everyone in the channel sees exactly what they need

The company

Onboarding queue with approvals by territory
Sales, targets, claims and incentive tracking
Competition, whitespace and store intelligence
Channel health score and billing analysis

Distributors

Bill their retailers and track dues
Genie suggested orders and order tracking
See and download their own retailer list
Raise concerns and follow every claim

Retailers

Place and track orders with a unique number
Bill customers and reprint any old invoice
Give product feedback with photos
View schemes, credit notes and ledger

Read more about each role: companies, distributors or retailers.

Works with what you already use

Bring your data in the way that suits you

SAP export or API

Pull invoices and master data from SAP as a scheduled export, or connect live through a secure API key.

Excel / CSV import

No SAP or API access yet? Upload billing and master data as Excel or CSV and map the columns yourself.

Tally and Busy

Step-by-step import/export guidance for moving data between WorklikeGenie and Tally or Busy -- a manual Excel-based workflow, not an automatic sync.

How it works

Live in three steps

Connect your cloud

Point the portal at your own database and file bucket. Nothing business-critical is stored with us.

Bring in your data

Upload SAP exports, or let your IT team send them automatically with a secure API key.

Let the Genies work

Billing, coverage, forecasts and orders start working from your real numbers, for every login.

Bring your own cloud

Your data stays in your own database. Always.

We host the application; you host the data. When you open a dashboard we read from your database in real time -- we never copy, keep or sell it, and the only thing we store centrally is an encrypted pointer to where your data lives.

Your database

Every partner, invoice and order lives in your own PostgreSQL.

Your storage

Uploaded files go straight to your own bucket.

Separate per company

One company's data can never appear in another's.

Encrypted references

Connection details are stored encrypted, never in plain text.

FAQ

Common questions

What is a distributor management system (DMS)?: A distributor management system (DMS) is software that a company, its distributors and its retailers all use to manage billing, orders, stock and coverage across the distribution channel. WorklikeGenie is a DMS with AI features layered on top of your own data.
How much does WorklikeGenie cost?: Pricing depends on your channel size and which modules you need. Write to hello@worklikegenie.com and the team will get back to you with a quote.
Where does our data live?: In your own database and file storage, not ours. The application reads from your database when you open a dashboard; we never copy, keep or sell your data, and only store an encrypted pointer to where it lives.
How long does setup take?: You can be up and running in about 2 days. Assigning controls and login IDs for your full team typically takes another 5 days on top of that.
What systems does WorklikeGenie work with?: SAP, by export or API, for billing and master data; Excel or CSV for manual import; and step-by-step import/export guidance for Tally and Busy.
Who can see what?: The company, each distributor and each retailer sign in separately and only see their own data and the parts of the channel their role is allowed to see. One dealer working with several companies can switch between them from a single login.
What do the AI features actually do?: They work from your own billing, stock and hierarchy data -- for example, Ask Genie answers plain-English questions from your real sales and stock numbers, and Genie Suggested Order drafts next month's order from recent trend and what is on hand. Estimates are always labelled as estimates, not guarantees.
Does WorklikeGenie replace our ERP?: No. It sits alongside SAP or your other ERP, importing billing and master data from it so your channel team has one place to work with that data -- it does not replace core accounting or ERP functions.

More questions answered on the full FAQ page.